• Identify important customer topics: Use Artifact to identify the most important topics that your customers are discussing in real-time, as they engage with your sales and customer support teams through Drift. By analyzing and categorizing these topics, you can quickly respond to customer concerns and provide relevant information to help guide their purchase decisions.

• Analyze every conversation: With Artifact, you can analyze 100% of the customer conversations that take place on Drift. This allows you to gain a deeper understanding of your customers' needs, pain points, and desires, and to uncover valuable insights that can be used to improve your sales and marketing strategies.

• AI-generated insights: Artifact's AI can automatically detect actionable topics and themes in your Drift conversations, without the need for manual tagging or input. This provides you with a faster, more accurate way to understand what your customers are saying and how you can best serve them.

• Navigate your data: Using Artifact, you can easily navigate your Drift conversations to uncover specific phrases and themes, and measure the frequency and prevalence of each topic. This allows you to identify emerging trends and issues, and to respond quickly to customer needs.

• Align CX to business outcomes: By linking each Drift conversation to a specific customer, Artifact enables you to align your customer experience initiatives with your business metrics and goals. You can slice and dice every insight by metrics and fields that align to your initiatives, allowing you to make data-driven decisions that drive growth and success.

By using Artifact alongside Drift, you can gain a deeper understanding of your customers, identify emerging trends and issues, and align your CX initiatives with your business outcomes. This can help you to deliver better customer experiences, increase sales, and build stronger customer relationships.