• Analyze every customer interaction to understand what's driving customer conversations, what works and what doesn't.

• Understand which topics are being discussed in sales calls, their frequency and prevalence, and how they relate to sales performance.

• Identify which sales reps are succeeding with certain topics or customer types, and use this information to guide coaching efforts.

• Compare the effectiveness of different sales techniques to identify best practices, and incorporate these insights into training programs.

• Gain a deeper understanding of the customer voice by analyzing 100% of customer interactions across all touchpoints, not just sales calls.

• Use AI-generated CX insights to identify emerging customer needs and pain points, and adjust sales strategies accordingly.

• Align sales metrics and initiatives with the voice of the customer by linking every interaction to a specific customer journey, and analyzing customer feedback across all channels.

By using Artifact alongside Gong, sales teams can gain a more comprehensive understanding of their customers and how to close deals faster. The combination of Gong's conversation analytics platform and Artifact's real-time insights can help sales teams identify emerging customer needs, optimize their sales strategies, and provide more effective coaching to their reps.