Discover themes and patterns in open-ended feedback: While Medallia can analyze survey responses and other structured feedback, it may miss insights hidden in open-ended feedback. By using Artifact's AI to analyze text-based feedback, businesses can uncover themes and patterns that they may have missed otherwise.

Understand the context of customer feedback: Medallia can provide businesses with feedback scores and trends, but it may not always reveal the reasons behind those scores. By using Artifact to analyze the content of customer feedback, businesses can gain a better understanding of the specific issues or pain points that customers are experiencing.

Identify customer sentiment sooner: While Medallia can provide businesses with aggregated feedback scores, it may not always capture changes in customer sentiment in real-time. By using Artifact to analyze customer feedback, businesses can quickly identify when sentiment shifts occur and take action to address them before they become bigger problems.

Identify emerging issues and trends: Medallia can provide businesses with insights into customer feedback trends over time, but it may not always highlight emerging issues. By using Artifact to analyze customer feedback, businesses can identify new issues and trends as they arise and take proactive steps to address them.

Personalize customer outreach: While Medallia can help businesses analyze customer feedback at scale, it may not always provide personalized insights that businesses can use to improve individual customer experiences. By using Artifact to analyze customer feedback on an individual level, businesses can personalize their outreach and improve the customer experience for each individual customer.