Analyze unstructured data to complement Segment's identity resolution: While Segment can collect data from various sources, Artifact can analyze 100% of the customer interactions, including text and voice data, from those sources, providing insights that can complement Segment's structured data analysis.

Use AI-generated insights to discover patterns in customer data: Artifact's AI can automatically detect and identify actionable topics, providing deeper insights into customer behavior and preferences that can be used to improve Segment's data analysis.

Navigate customer data more effectively: With Artifact, users can zoom into specific phrases and themes to understand the underlying trends and issues driving customer interactions, providing additional context to Segment's data analysis.

Link customer data with business metrics and initiatives: By connecting every interaction with a specific customer, Artifact can provide insights that align with specific business metrics and initiatives, enabling users to make data-driven decisions that are more closely aligned with their goals.

Streamline customer support operations: Artifact can analyze customer support interactions, providing coaching and insights that can help teams resolve customer issues more efficiently and effectively, improving the overall customer experience.

By using Artifact alongside Segment, companies can gain deeper insights into customer behavior and preferences, improve their customer support operations, and align their data strategy with their business goals.